This site was developed by champs – Cheshire and Merseyside public health collaborative service – with funding from the Department of Health to tackle the issues of obesity during pregnancy, gestational diabetes and childhood obesity in Cheshire and Merseyside.
The site was developed following a series of focus groups with expectant mothers and midwives in Cheshire and Merseyside, to establish what difficulties women faced during pregnancy and what could be provided to give expectant mums advice and tips on how to make pregnancy as smooth as possible.
The research confirmed that women were often unsure about healthy diet and exercise during pregnancy and wanted an interactive resource where they could access all the information they needed, in addition to explanations of why certain foods and exercises should be avoided.
Healthy4Baby is a new online tool to provide expectant mums with all they need to know for healthy diet and exercise during pregnancy. The fully responsive website is tailored for smart phone use and contains information on safe foods, alcohol and smoking in addition to snacking and exercise tips and ideas, all presented in a light hearted and easy to understand format. The site is specifically designed to appeal to expectant mums before their 12 weeks scan and between their 12 and 20 weeks scans to give them reassurance and advice at any time of the day.
The site was launched in November 2013 and will be promoted via GPs and midwives across Cheshire and Merseyside in 2013-14.
Healthy4Baby recognises that pregnancy can be a daunting time and so aims to help expectant mums make informed choices about their health and the health of their baby. This tool also aims to act as an aid for midwives and health professionals to address the issue of obesity in pregnancy by providing women with an understanding of what is and isn’t healthy.
For further information on champs – Cheshire and Merseyside public health collaborative service visit our website. KADM 2018